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Published on September 24, 2017 9:57 PM by dbo.

Litz’s latest initiative, the CFL Football Frenzy mobile app, is masterful in all ways — professionally executed and targets the right audience. Much more valuable and a lower entry barrier than a realistic console simulation, which skews much older. Check it out, and tell those under 14 in your life.

What has been done recently isn’t like past efforts, which may have brought temporary bumps, but no lasting changes. The growth may be slower, but they are aimed at changing perceptions of new generations (combatting the views foisted on them by older generations) for long term changes.


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CFL Strategy to Invest in Itself was published on September 24, 2017 9:57 PM by dbo.

This link is tagged with marketing and video-game.

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