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Published on May 8, 2015 7:53 PM by dbo.
If the Grey Cup belongs to all Canadians, then I think we deserve to know what the rights sold for, and what the length of the multi-year term is. Only with that information can we truly judge what the league has done. If the purchaser doesn’t want the cost revealed, then no sale.
Cohon stated all through his term there were discussions about selling the Grey Cup naming rights, but it never happened. I wonder if he advised against and is that why it didn’t occur until now, or did just the right size of cheque come along.
To Shaw: are the player achievement awards the Stars of the Week? If so, a little less corporate speak and more familiar terms will go farther.