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Published on June 1, 2021 8:56 PM by dbo.
When the team focused on alliterative choices, Elks was the only place they could end up. It will take some time, but people will get used to it; after a generation the old name will just be part of the history, in two generations it will be but a footnote.
While the unveiling focus was to associate the Elks with the club’s history, there was nothing that tried to link Elks to the city or attributes of the football team.