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Published on February 1, 2019 8:33 PM by dbo.
A lot of details in this identity launch reflect the thought and time that went into this process. I don’t see anything that I would object to as short term focussed; the colours, logo, helmet design, jerseys, slogan, and identity all ring true with the past. Watch the process to rethink the identity in a short video, and check out the new identity at a Super Bowl party this weekend in Montreal.