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Published on August 19, 2017 10:15 AM by dbo.
The 30-second video, updating and riffing on a section from 2008’s “This is Our League”, is being inserted as an ad during Week 9 game broadcasts.
The CFL always targets their base. I realize that due to the broadcast agreement, these spots likely cost the league very little, if anything. It’s time they direct their message at those who may not be familiar with the league and what it stands for. The current climate and the nature of this message is a perfect opportunity. This ad airing in a prime nightly news spot for a week would get that message to a wider audience. Now, what to do about the millennials.