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Published on May 7, 2017 11:44 PM by dbo.
Extending the What We’re Made Of campaign, the CFL launched their Bring It In promotions this weekend aimed at women and younger fans.
I’ve observed a strong younger, independent female presence on social media from Ottawa and Montreal for a few years, but that certainly is a fan base that needs growing in all centres. Of course, you always have to keep attracting new fans at a young age.