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Published on May 28, 2015 9:16 PM by dbo.

TSN and Bell Media press releases.

Extending the deal from through 2018 (I believe there was a network option to extend through 2019) to through 2021 after one season is interesting. Two things from TSN’s side: they must see great potential in the CFL property to want to extend early at what they would believe is a better rate now than potentially could be in 4 years and they must be happy with the first year of the deal. From the CFL’s side, it is surprising they would accept an extension now without knowing where their would put them in contract negotiations in a few years unless there was some up front incentive.

Of course, it is all speculation, since without any details on the terms it is impossible to judge.

Update: Additional media analysis on the announcement.

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TSN Broadcast Deal Extended 3 Years was published on May 28, 2015 9:16 PM by dbo.

This link is tagged with broadcasts and tsn.