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Published on May 27, 2013 12:42 PM by dbo.

Interesting information that no team name achieved more than one percent support in any research. Lots of details missing there, but I wonder if that is from the public naming contest or actual focus group short lists where none of the above was an option.

Let us be clear that the Rough Riders isn’t gone over rights to the name, but due to a condition placed on Ottawa’s admittance by an existing franchise. They have won no legal right to the Rough Rider name.

I am ready to accept whatever name (and we know what it is) the team has. Those that will refuse to buy tickets because of the name love to be unhappy I guess. If only the citizens of Ottawa had thought to legally challenge Saskatchewan’s condition rather than the stadium, maybe they could have got their name.

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Hunt Talking Branding was published on May 27, 2013 12:42 PM by dbo.

This link is tagged with ottawa.