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Published on December 17, 2012 8:14 PM by dbo.
The build up for this name didn’t live up to its reveal. Even after it sunk in and I got the double-R reference, it didn’t make sense to have it in the middle of a word. And singular beginning with a vowel. While it may work for a product, I’m not sure it is right for a team. Do players want a target on their helmets as a logo?
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